“Made to Stick” Book Review – What makes an idea spread?

book-mts

No matter who you are, where you live, or what you do for a living, you have to communicate ideas on a regular basis. “Made to Stick,” by brothers Chip and Dan Heath, focuses on the qualities of a “sticky” idea – one that’s easily remembered and likely to be spread. Despite the fact that “Made to Stick” is a nonfiction book, it keeps you turning the pages with a conversational tone and plenty of anecdotal examples. The organization of ideas is clear-cut and easy to follow – it’s split up by the qualities of “sticky” ideas. Each section contains a description and analysis of the quality and numerous examples that prove its necessity. The qualities are: simplicity, unexpectedness, concreteness, credibility, emotion, and story. “Made to Stick” is rightfully receiving attention from teachers, entrepreneurs, and CEOs due to its compelling yet easily understood subject matter. Its application in such a wide variety of fields make it a must-read for anyone looking to improve their skill at effectively and creatively spreading ideas.

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